Google Adwords is a powerful way to get your website the traffic that it needs. Basically an Ad Campaign is a simple way to advertise your website and get your website featuring on the first page on Google. Although a first page is not guaranteed it generally does work in getting your website up the list when searched for. A simple bidding system is really how it works, in other words a cost per click is added to each keyword, and if your cost per click is higher than the other competitors on Google, then your website appears higher than theirs on the relevant keyword search.